HELENA S.

chicasual

        



 


Role: Brand Identity, Digital Design

Chicasual is a fashion collection for mature and stylish women that aims to be timeless, luxurious and minimal. I was hired to design the brand identity, print assets, stationary and marketing campaigns. The colour palette of dusty pinks and handwritten logotype aims to give it a soft feminine touch that is refreshingly modern and elegant.
 

 
Metallic Foil Logo MockUp_GOLD.jpg
 
 
chicasual_brandingv2.jpg