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      <image:title>Contentful</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1583361407036-HXX9S3UFJN9QP1S0E29U/contentful.jpeg</image:loc>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/elsa-app</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552606637914-W3L2VMB4OOBTVE1I2437/Screen+Shot+2019-03-15+at+00.37.03.png</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552689255807-RI3I5EG0WQ768958JHEE/undraw_toy_car_7umw.png</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552612136662-41SM8S8U76YWDOABI0Z1/image-asset.png</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552688528475-FYC402MGKS3HR8HOP7M4/Personas-2.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553523513155-MAHJQJZ2E7Y9PYI8SPSK/analysis_new.jpg.57fa34fa7ab9b47ec763b2a5ae0021e8.jpg</image:loc>
      <image:title>Elsa</image:title>
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      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553524994427-WTDG7MR0N3FHI9TD4LUO/planner.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553595832469-DR0ZDSXQ1JYTTC6D4I44/yrs6y.jpg</image:loc>
      <image:title>Elsa</image:title>
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      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553522723989-FKH2IT2UAYT643L9G4ZT/edited.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552608335143-00R9Z6CS2DMPAS247GH3/Screen+Shot+2019-03-15+at+01.05.24.png</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553607441233-9W47PMSCEWKQ6OO9UCR8/IMG_20190326_143313.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
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      <image:title>Elsa</image:title>
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    <image:image>
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      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553638843992-NO8I59DR4THE3JGZ5JZH/Evidence+Upload+Flow+Copy.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553814181834-5QU6OV5AVCQPQ15XRC47/Artboard.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553813273673-AWWFL210XTNO6J9N303R/screens.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
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      <image:title>Elsa</image:title>
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      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552689255807-RI3I5EG0WQ768958JHEE/undraw_toy_car_7umw.png</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552612136662-41SM8S8U76YWDOABI0Z1/image-asset.png</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552688528475-FYC402MGKS3HR8HOP7M4/Personas-2.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553523513155-MAHJQJZ2E7Y9PYI8SPSK/analysis_new.jpg.57fa34fa7ab9b47ec763b2a5ae0021e8.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553524233468-VRSGICOWB7Z94078DOI7/1521788784.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553524994427-WTDG7MR0N3FHI9TD4LUO/planner.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553595832469-DR0ZDSXQ1JYTTC6D4I44/yrs6y.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553522663209-4MHL6I55BBN63Q7BD6HY/sketches3.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553522723989-FKH2IT2UAYT643L9G4ZT/edited.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1552608335143-00R9Z6CS2DMPAS247GH3/Screen+Shot+2019-03-15+at+01.05.24.png</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553607441233-9W47PMSCEWKQ6OO9UCR8/IMG_20190326_143313.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553608762230-D20E4NDOCOVZLMNKLSS1/IMG_20190326_143313-2.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553629752722-DFAHLTZMA8CFSPCLZ5GD/IMG_20190326_203358-8.jpg</image:loc>
      <image:title>Elsa</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553638843992-NO8I59DR4THE3JGZ5JZH/Evidence+Upload+Flow+Copy.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553814181834-5QU6OV5AVCQPQ15XRC47/Artboard.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553813273673-AWWFL210XTNO6J9N303R/screens.jpg</image:loc>
      <image:title>Elsa</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1553815281637-BHFQBZDI5GH7S9597V9D/testtt.jpg</image:loc>
      <image:title>Elsa</image:title>
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  </url>
  <url>
    <loc>http://www.helenastead.com/cf-design-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554899051442-0LDDSLCV7EERYXJ902ZU/Artboard.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900495910-PYTSAEMV0GUZG6FMWUW8/atomic%2Bdesign.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900708275-25O48WWW139OLXCMACLB/Screenshot+2019-04-10+at+14.51.23.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent quote styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900755462-0S0JH7LTTM8FYMELAMX0/Screenshot+2019-04-10+at+14.51.37.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent Toggle Links</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554887738726-VRDW3EEAFFSX6TDKCDQC/Screenshot+2019-04-10+at+11.14.27.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent form styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900826549-DEOS4IJX2XTBMWXJ7FXH/Screenshot+2019-04-10+at+14.53.34.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent Author Cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554899193470-3W4YOSQB9OJ0NVK3WK5D/Screenshot%2B2019-04-10%2Bat%2B11.36.55.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554889828484-O3HKARI1J1BI4GDPY6CV/test2.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554888243448-7AK5D7YJ57KWOVQZLAWP/Typography+scale2.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905735586-B0L92HD79LJRMWV0P0P5/Screenshot+2019-04-10+at+16.14.43.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of button styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905753689-9QGJE4V4BUPXOAEYHX84/Screenshot+2019-04-10+at+16.14.54.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of card components</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905771716-GCXPBV483CSXGJG3D47Y/Screenshot+2019-04-10+at+16.15.03.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of new quote organisms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554909340915-ZHI549LGX7CIU25I72TT/Example3.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554899051442-0LDDSLCV7EERYXJ902ZU/Artboard.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900495910-PYTSAEMV0GUZG6FMWUW8/atomic%2Bdesign.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900708275-25O48WWW139OLXCMACLB/Screenshot+2019-04-10+at+14.51.23.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent quote styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900755462-0S0JH7LTTM8FYMELAMX0/Screenshot+2019-04-10+at+14.51.37.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent Toggle Links</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554887738726-VRDW3EEAFFSX6TDKCDQC/Screenshot+2019-04-10+at+11.14.27.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent form styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554900826549-DEOS4IJX2XTBMWXJ7FXH/Screenshot+2019-04-10+at+14.53.34.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>UI Audit: Inconsistent Author Cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554899193470-3W4YOSQB9OJ0NVK3WK5D/Screenshot%2B2019-04-10%2Bat%2B11.36.55.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554889828484-O3HKARI1J1BI4GDPY6CV/test2.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554888243448-7AK5D7YJ57KWOVQZLAWP/Typography+scale2.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905735586-B0L92HD79LJRMWV0P0P5/Screenshot+2019-04-10+at+16.14.43.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of button styles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905753689-9QGJE4V4BUPXOAEYHX84/Screenshot+2019-04-10+at+16.14.54.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of card components</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554905771716-GCXPBV483CSXGJG3D47Y/Screenshot+2019-04-10+at+16.15.03.png</image:loc>
      <image:title>Web Design System - Contentful</image:title>
      <image:caption>Example of new quote organisms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1554909340915-ZHI549LGX7CIU25I72TT/Example3.jpg</image:loc>
      <image:title>Web Design System - Contentful</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/urbanara-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562020985265-XV8JFJYYC8ZP7MTE9A9F/urbanara%2B1.jpg</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562019504593-WA71W2SD703766YYLV8J/Colour+Stories+Copy.jpg</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1561996195113-NGILBM9XS74JX5UBXTPO/Colour%2BStories.jpg</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1561995935611-Q3J06MSHAL8EJVIL9L8P/Seasonal+Campaigns.jpg</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1561996407352-EATI8K9I2JWH1WVYOYIR/Product+Launches+-+FOCUS.jpg</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562015606935-1YMUVVQZ9TJS5GR6MZP1/Screen%2BShot%2B2017-02-01%2Bat%2B19.16.48.png</image:loc>
      <image:title>Urbanara</image:title>
      <image:caption>Concept Board - Nippon Trend Research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562015581174-I5GIZ041L2OSRMXR56V6/Screen%2BShot%2B2017-02-01%2Bat%2B19.16.48.png</image:loc>
      <image:title>Urbanara</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562017162013-NAQ5UISHX9YLR1ABVLI6/Stories+Copy.jpg</image:loc>
      <image:title>Urbanara</image:title>
      <image:caption>Birthday Campaign - Sales Announcement Newsletter - Q2 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562017362201-5A0XKWM28DSRVTU5164Q/Stories+Copy+2.jpg</image:loc>
      <image:title>Urbanara</image:title>
      <image:caption>Black Friday Campaign - Final Hours Email - Q4 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562019769774-GJYOIAFLI9P4V6WHTY6D/Screenshot+2019-07-01+at+17.00.44.png</image:loc>
      <image:title>Urbanara</image:title>
      <image:caption>A collection of assets for a cashmere collection launch and sales campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562020985265-XV8JFJYYC8ZP7MTE9A9F/urbanara%2B1.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562019504593-WA71W2SD703766YYLV8J/Colour+Stories+Copy.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1561996195113-NGILBM9XS74JX5UBXTPO/Colour%2BStories.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1561995935611-Q3J06MSHAL8EJVIL9L8P/Seasonal+Campaigns.jpg</image:loc>
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    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1562017362201-5A0XKWM28DSRVTU5164Q/Stories+Copy+2.jpg</image:loc>
    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>http://www.helenastead.com/koch-co-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288533542-4MXCPOEP48CR3OWU3E8Y/website_banner_box2.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1623939474266-0F798D7C3WEN38QQYG34/download%2B%281%29.jpeg</image:loc>
      <image:title>Koch &amp; Co. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288739963-L5YSA1YIPJSS57VUERVP/TEST.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Developing consumer personas helped us understand our core demographic and tailor our brand and UX design towards this audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588292401956-8I3BDXZ4NS75MGAI54MU/BRAND_02.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588293599743-YF28TZASTDCPKGXUOT5Y/KCFINA.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Refined winning ideas to later mock up as low-fi wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588292794436-91DYPEMZF09945OTQDKC/wireframes2.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Lo-fidelity wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288602539-J7MBH5QPFZPPXG9Y3R4K/new.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Launch of the first version of the website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288842945-EDSS8J9NDYQDJTA89RPA/CRAFTSMANSHIP-MOBILE.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Showing the skills of our craftsmen was an important part of brand story that we designed for with the use of background video footage, parallax scrolling and behind the scenes images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288818029-9FJ594LH8E5H0NH56G5W/research.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>The e-commerce site was designed and built to be responsive using various breakpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289473212-ETH3IPT3NKU36AR9FI8Z/DSC_1425.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Custom designed pull drawer shoe box in the brand colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289499653-FR1TZ9IY9FRD9NB0O1F8/lookbook.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289179157-YV76PYUCSB20SBV1ONAL/Screenshot+2020-05-01+at+00.25.59.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588291051678-W121VOMWH5QNIM06NUIX/Screenshot+2020-05-01+at+00.56.32.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588291154938-OKHONZA28ODTI50N68O0/Screenshot%2B2020-05-01%2Bat%2B00.56.53.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288533542-4MXCPOEP48CR3OWU3E8Y/website_banner_box2.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1623939474266-0F798D7C3WEN38QQYG34/download%2B%281%29.jpeg</image:loc>
      <image:title>Koch &amp; Co. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288739963-L5YSA1YIPJSS57VUERVP/TEST.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Developing consumer personas helped us understand our core demographic and tailor our brand and UX design towards this audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588292401956-8I3BDXZ4NS75MGAI54MU/BRAND_02.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588293599743-YF28TZASTDCPKGXUOT5Y/KCFINA.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Refined winning ideas to later mock up as low-fi wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588292794436-91DYPEMZF09945OTQDKC/wireframes2.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Lo-fidelity wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288602539-J7MBH5QPFZPPXG9Y3R4K/new.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Launch of the first version of the website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288842945-EDSS8J9NDYQDJTA89RPA/CRAFTSMANSHIP-MOBILE.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Showing the skills of our craftsmen was an important part of brand story that we designed for with the use of background video footage, parallax scrolling and behind the scenes images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588288818029-9FJ594LH8E5H0NH56G5W/research.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>The e-commerce site was designed and built to be responsive using various breakpoints.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289473212-ETH3IPT3NKU36AR9FI8Z/DSC_1425.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
      <image:caption>Custom designed pull drawer shoe box in the brand colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289499653-FR1TZ9IY9FRD9NB0O1F8/lookbook.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588289179157-YV76PYUCSB20SBV1ONAL/Screenshot+2020-05-01+at+00.25.59.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588291051678-W121VOMWH5QNIM06NUIX/Screenshot+2020-05-01+at+00.56.32.png</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1588291154938-OKHONZA28ODTI50N68O0/Screenshot%2B2020-05-01%2Bat%2B00.56.53.jpg</image:loc>
      <image:title>Koch &amp; Co.</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/eb-live</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590252249606-31W8VKWMDBCWEG8VPPVU/Screenshot+2020-05-22+at+23.24.12.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590439992225-8N0F3ZHQNP7136SUMXI3/Screenshot+2020-05-22+at+23.24.33.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603291254899-TIN63XFO8NK4O4INHRHB/Screenshot+2020-10-21+at+16.40.27.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Full list of user stories categorised by priority, user, event lifecycle and feature type.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603291853577-I0Q5FH9OLHZOSMWRIPDZ/2.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Adriene is a certified yoga instructor. Pre- covid she organized beginner and intermediate yoga classes, focusing on the physical benefits and the personal growth through movement. This spring she has transitioned her event program to an online format to stay connected to the community she has built. She uses Eventbrite to ticket her events and Zoom to facilitate the online classes. This combination of tools allows her to stay connected and expand her community, but she has had to scale back and rework some of her curriculum due to the lack of tools to support the level of interaction and engagement she needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1592605155492-RYLR3ALN6PYBMVRAM2A7/Screenshot+2020-06-04+at+12.45.44.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1592605185243-TIKDJMNVV432RRRLYE6S/Screenshot+2020-06-04+at+12.43.29.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603443452505-YU5T8ZHJM5DU2ZM4NP1S/Screen+Shot+2020-07-29+at+3.36+1.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>We co-created this user flow with one of our event creators who helped us understand the format of one of her recurring classes. This would help inform the user story priorities and identify core needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1594127169659-FOJVN0D81A90MBZR8NJI/IMG_20200707_134718__01__01__01.jpg</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1594330773972-XUG2JG2DZ5QWYQIUYHJS/Screenshot+2020-07-09+at+22.37.47.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Exploring ways a creator could discover and activate Eventbrite Live in the core product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590440572904-H8LHO3VTHNTJMOL1DVPM/Layout+5_IA.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Main instructor view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590440466558-B3WU83F217Q6MARTAWK7/Audience+View_IA.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Audience view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590440627694-QXMAZ4GV89D87IIFJPHR/Layout+3_IA.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Main instructor view with sidebar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590440548057-ZMLTV0ZJ1FCZ1K2BUTUS/Layout+4.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Group view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603443272198-JT9A43OHDH1V4ZX2F05U/Screenshot+2020-10-23+at+10.50.53.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603405393977-UCVXH3A2XHMT7L0SVNVW/User+Flow+1+-+Attendee.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>User story mapping helped me map out different user stories into where they exist in the flow, the information architecture and also what stage they are planning to be released.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444272198-TDAHF2V0GMFZDR31TT15/Pre-Event+Light+Mode.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee accesses the pre-event screen to join the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444356610-GZB6ZLUXEHSMLDFWKBTR/Attendee+-+Participants.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee views the participant list</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444470199-YFYEB9B825SVZBBBTMT7/Attendee+-+Audience+Chat.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee views the audience chat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444580691-C85YLXHY8CFH6SSDHWM8/Participants+Selected.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee creates a group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603442633258-ANJ0VXSFV693ICZ7QQCF/Check+In.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee checks camera and audio settings and checks in to the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444403411-AYA95EEFB7MVHTY5GLMW/Chat+-+Attendee+to+Attendee+-+V2.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee sends a direct message to the host</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444525660-O2CWNTQAEDGFVMVPWKT6/Group+Default+View.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee joins a public group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444648143-U7RM0SQ2SXIW401ZM8UC/Group+Expanded.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Attendee expands group view</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603404455616-MQXWHGUB3KE11VYPSFGJ/Screenshot+2020-10-23+at+00.07.19.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>A selection of components used to build the architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444061553-N9H02HUSV7OMA2J8TVY4/Org.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator selects one of their events to link to the platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603443980951-NAGO7N3IETJL1FLXUVKY/Special+Guests+-+add+v2.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator adds a special guest to the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603404780180-CHONO0C4IAYWTG3MOILX/Participants+-+Attendees+-+Overflow.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator starts sharing their screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603445174127-DBWF5WL4YWF240L6LDZL/Main+Stage+-+Live+-+Form+Group+%28Drag+Drop%29.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator viewing the event schedule</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444921556-PCUXILKDLUIGXXZSIM58/Participants+-+Attendees+-+Overflow.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator in the audience viewing mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444102490-WCP8RNP0343P2OVOCXWR/Event+Details.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator completes event details to setup their event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603444030956-LHTWZ8L4IM26Q4DO3GM7/Brand.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator applies basic customisation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603404744404-XBDA3EIFB40YKSH6W25U/Attendee+-+Groups.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator in presentation mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603405048644-3LKCRN0DHH17AIBG76RM/Green+Room+Notification.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator in the green room talking with a special guest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603445092696-NT6NLO1ET91H1NX01TJ2/Main+Stage+-+Live+-+Form+Group+%28Drag+Drop%29.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Creator viewing and navigating the slides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603405130750-Y7AD89EVR8SY63WUGOWR/Screenshot+2020-10-23+at+00.18.38.png</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Some example components for the creator UI</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590442517732-0BY96RRK31H3YZX4IIFT/Xnip2020-05-07_11-09-30.jpg</image:loc>
      <image:title>Eventbrite Live</image:title>
      <image:caption>Working demo! We used the tool for the next morning's stand up</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590442669566-O05SXXRUIBLA61TELPF0/Screenshot%2B2020-05-25%2Bat%2B22.33.27.jpg</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590442615359-ZHAGEWVWKUIAEX6W4KL0/Screenshot+2020-05-25+at+22.36.43.png</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603452861238-K3WX6O7V1O23U3DKNFAT/webinar-ready.gif</image:loc>
      <image:title>Eventbrite Live</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/3f3501aa-7cb3-4b78-90bd-7993193ade4e/Screenshot+2023-11-18+at+20.12.51.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590252249606-31W8VKWMDBCWEG8VPPVU/Screenshot+2020-05-22+at+23.24.12.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1592605155492-RYLR3ALN6PYBMVRAM2A7/Screenshot+2020-06-04+at+12.45.44.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/6c19c9b3-bb22-484c-965b-e0962c0c767e/Screen+Shot+2020-07-29+at+3.36+1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1594127169659-FOJVN0D81A90MBZR8NJI/IMG_20200707_134718__01__01__01.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1594330773972-XUG2JG2DZ5QWYQIUYHJS/Screenshot+2020-07-09+at+22.37.47.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603443272198-JT9A43OHDH1V4ZX2F05U/Screenshot+2020-10-23+at+10.50.53.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603405393977-UCVXH3A2XHMT7L0SVNVW/User+Flow+1+-+Attendee.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/90c7e9b0-a57e-456b-afcd-75bc8c1df1bc/Pre-Event+Light+Mode.png</image:loc>
      <image:title>Eventbrite Live - Pre-event page</image:title>
      <image:caption>This is where an attendee would land before the event starts to access the live session</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/b908947a-acc5-444b-868b-315593b57de3/Check+In.png</image:loc>
      <image:title>Eventbrite Live - Pre-event check</image:title>
      <image:caption>The attendee has the opportunity to preview their camera and audio settings and make any adjustments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/b7f3eaa8-e50f-4195-9ccc-efdd4ada9876/Event+Starting.png</image:loc>
      <image:title>Eventbrite Live - Live chat</image:title>
      <image:caption>Attendees can communicate with each other and the host via live chat and express themselves via emojis and GIFs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/27ba30c9-d0c3-4be3-9625-f9d705615bc4/Attendee+-+Full+screen.png</image:loc>
      <image:title>Eventbrite Live - Stage view</image:title>
      <image:caption>The attendee can zoom into to view only the main stage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/7188e7f0-ad07-429a-b76e-13ea08fa79a1/Attendee+-+Participants.png</image:loc>
      <image:title>Eventbrite Live - Participants list</image:title>
      <image:caption>The attendee can view the list of participants and direct message them</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/c3db04b2-8cb2-400d-9c91-9ec23227e53f/Participants+Selected.png</image:loc>
      <image:title>Eventbrite Live - Creating a group</image:title>
      <image:caption>The attendee can join, or create their own group to break off into smaller cohorts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/5f0be3f4-75c9-452f-af17-833acb838430/Group+Default+View.png</image:loc>
      <image:title>Eventbrite Live - Group view</image:title>
      <image:caption>Once in group view, the attendee sees an tooltip to teach them how to navigate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/4ec1cf0f-9d53-4ffd-9bb8-6a37b5178d90/Attendee+-+DMs.png</image:loc>
      <image:title>Eventbrite Live - Direct messages</image:title>
      <image:caption>Attendees can message other participants or use it to raise questions with the host.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958729039-FSZ5JM6WKU8GVZUFG7EV/Creator+-+Stage+Queue.png</image:loc>
      <image:title>Eventbrite Live - Media playlists</image:title>
      <image:caption>Exploring embeddable content widgets such as Spotify, YouTube and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958911849-4QDHXU1SB6WER80O1YQE/Creator+-+Chat.png</image:loc>
      <image:title>Eventbrite Live - Event chat</image:title>
      <image:caption>An easy way for the event host to see what’s happening in the chat and reply to messages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958912884-QN1RBIC9OJU75P9TFH4O/Creator+-+Groups.png</image:loc>
      <image:title>Eventbrite Live - Event groups</image:title>
      <image:caption>Breakout groups where important part of our value proposition and we explored ways we could support creators who needed to set this up easily and quickly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958915287-FM2TH1MM0OA5VU5IJM5D/Creator+-+Presentation.png</image:loc>
      <image:title>Eventbrite Live - Presentation mode</image:title>
      <image:caption>Loading screen for presentation mode</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958915349-XC9JR8E8WHBUUEXBMGDG/Creator+-+Schedule.png</image:loc>
      <image:title>Eventbrite Live - Event schedule</image:title>
      <image:caption>Event creators struggle with managing their schedule and keeping everything on time. We explored ways of easily navigating between sessions without leaving the event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700958917898-9BZLULH527PI5WYHQZWX/Creator+-+Slides.png</image:loc>
      <image:title>Eventbrite Live - Slide sharing</image:title>
      <image:caption>Embeddable slides so event creators can always keep their main window in view.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700959039956-UCUA3O5H3SHQ5SGSQW1F/Branding.png</image:loc>
      <image:title>Eventbrite Live - Branding and customisation</image:title>
      <image:caption>Event creators wanted full control over their live event, and we started with logo, brand colours and light and dark mode.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700959040215-Z85WPLCWRFXEAKVM7B10/Event+List.png</image:loc>
      <image:title>Eventbrite Live - Event overview</image:title>
      <image:caption>Displaying a full overview of their live events happening on Eventbrite.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1700959041060-D8FJEQBHHZFGY1SUIE39/Settings.png</image:loc>
      <image:title>Eventbrite Live - Event settings</image:title>
      <image:caption>We had to find a way to embed this experience within the wider Eventbrite product, so navigation and information architecture had to be effective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1590442517732-0BY96RRK31H3YZX4IIFT/Xnip2020-05-07_11-09-30.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603452861238-K3WX6O7V1O23U3DKNFAT/webinar-ready.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/wandertravel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603372984152-5I8ESNO705IWQ59KA3P0/EFEE.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373090148-5QG0A15VNQSUETCFU4UU/MOCKUP1.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373150596-ODUSO8W7DAISPFHJED95/MOCKUP2.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373186117-OPL4XGQQ0XPRDS0ISBCV/MOCKUP3.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603372984152-5I8ESNO705IWQ59KA3P0/EFEE.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373090148-5QG0A15VNQSUETCFU4UU/MOCKUP1.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373150596-ODUSO8W7DAISPFHJED95/MOCKUP2.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603373186117-OPL4XGQQ0XPRDS0ISBCV/MOCKUP3.jpg</image:loc>
      <image:title>Wandertravel</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/eb-content-editing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603397195014-HGS2NRKOV4FI0VK4P35G/Screenshot+2020-05-22+at+23.16.55.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Using Eventbrite's Design System to quickly mockup a few different solutions; editing via a sidebar, inline editing, improved pages navigation and information architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603397499290-073T5FBPGUN2IRK1UD87/Screenshot+2020-10-22+at+22.11.25.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>This was a divergent phase that took a week to explore as many solutions as possible to later present to the team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603398179684-U3E9ZSQRCSJKSXEQXMWL/Screenshot+2020-10-22+at+22.02.51.png</image:loc>
      <image:title>EB Content Editing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603398551551-MJFU74YLU6E3GGUGX3D3/1.0_Editor+UI_SpeakersOverview_MultipleScroll.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>The "super sidebar” allows users to open a side panel where they can add, edit and organise new content modules all in one place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399052652-S2GOOQLGS3HHF44VIM4W/Screenshot+2020-10-22+at+22.37.09.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Inline editing allows the user to edit the content directly in the preview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399671536-0YTPZ6H0GO509NN1Y77P/Screenshot+2020-10-22+at+22.47.37.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Adding a speaker section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399599948-03DYULSTYTQ72QVYN71O/Screenshot+2020-10-22+at+22.46.28.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Editing a speaker profile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399712353-CJMVSRLD4TKIX48O05J6/Screenshot+2020-10-22+at+22.47.21.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Scrolling sidebar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399781431-TIKQKZP4TQ93USPOGQSE/Screenshot+2020-10-22+at+22.48.53.png</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Different media card module states ready for engineering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399855619-QZDJY5IMT9EJR95ER1VZ/image-asset.jpeg</image:loc>
      <image:title>EB Content Editing</image:title>
      <image:caption>Different states for the masthead module</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603400961483-NTDQ75C7DAL8YTRJAR3Y/image1.gif</image:loc>
      <image:title>EB Content Editing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/db3c98ae-04d0-48bc-9e1b-ed933ca629aa/mockockcoc.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/ba400cbe-5b75-4c5c-a54f-6c07656b6f90/IMG_20200204_164619.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603398551551-MJFU74YLU6E3GGUGX3D3/1.0_Editor+UI_SpeakersOverview_MultipleScroll.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399052652-S2GOOQLGS3HHF44VIM4W/Screenshot+2020-10-22+at+22.37.09.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603399671536-0YTPZ6H0GO509NN1Y77P/Screenshot+2020-10-22+at+22.47.37.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1603400961483-NTDQ75C7DAL8YTRJAR3Y/image1.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/cotrip</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e063798c-2346-4e1d-b03a-517ef2606465/CoTrip+Pitch_page-0002.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/001d7931-22c7-475d-8cde-ead39f609f04/CoTrip+Pitch_page-0006.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/85606f2a-1526-46c0-80dd-f8bd4dec0f3e/CoTrip+Pitch_page-0005.jpg</image:loc>
      <image:title>CoTrip</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/c84bfa52-e941-41ee-84c5-cc17707498e6/CoTrip+Pitch_page-0011.jpg</image:loc>
      <image:title>CoTrip</image:title>
      <image:caption>Refined winning ideas to later mock up as low-fi wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/bb05e976-1744-4029-bf32-7971684b2bd3/CoTrip+Pitch_page-0012.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/38c01e30-6d9b-4d8b-9d02-71a79fbcea4c/CoTrip+Pitch_page-0009.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/d99c5bad-5e4e-423c-ba5a-834e79dfafa5/CoTrip+Pitch_page-0020.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e9925a38-b07d-43dc-b367-6dd5dd669bd7/CoTrip+Pitch_page-0019.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e49298d1-e9df-4d99-9d15-991bef00a032/CoTrip+Pitch_page-0014.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/de919074-40f3-4cb6-856f-830d87865fbf/CoTrip+Pitch_page-0017.jpg</image:loc>
      <image:title>CoTrip - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/771ab015-8589-414d-befb-b8f1fa283d5e/Frame+48095650.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e063798c-2346-4e1d-b03a-517ef2606465/CoTrip+Pitch_page-0002.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/001d7931-22c7-475d-8cde-ead39f609f04/CoTrip+Pitch_page-0006.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/d27c6ff6-0047-4dde-9dd2-5b7c3b300ff8/CoTrip+Pitch_page-0007.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/85606f2a-1526-46c0-80dd-f8bd4dec0f3e/CoTrip+Pitch_page-0005.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/c84bfa52-e941-41ee-84c5-cc17707498e6/CoTrip+Pitch_page-0011.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/bb05e976-1744-4029-bf32-7971684b2bd3/CoTrip+Pitch_page-0012.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/38c01e30-6d9b-4d8b-9d02-71a79fbcea4c/CoTrip+Pitch_page-0009.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/d99c5bad-5e4e-423c-ba5a-834e79dfafa5/CoTrip+Pitch_page-0020.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e9925a38-b07d-43dc-b367-6dd5dd669bd7/CoTrip+Pitch_page-0019.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/e49298d1-e9df-4d99-9d15-991bef00a032/CoTrip+Pitch_page-0014.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/de919074-40f3-4cb6-856f-830d87865fbf/CoTrip+Pitch_page-0017.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/771ab015-8589-414d-befb-b8f1fa283d5e/Frame+48095650.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>http://www.helenastead.com/self-serve-growth-designing-an-onboarding-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/1685379913862-114QF2UJEXUALFP5EIPO/Screenshot%2B2023-05-27%2Bat%2B21.03.37.png</image:loc>
      <image:title>Hopin Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/8f86ef46-4340-4930-8496-3dbc88969f4d/JTBD+Workshop.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Jobs to be done workshop with key stakeholders to map out the event management experience and identify any product gaps and potential areas for improvement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/76ec9afa-95cc-472a-8b05-8909d4915c3d/Self+Serve+Onboarding+-+Customer+Journey+Map.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Customer journey map of the self serve journey to uncover pain points and areas of opportunity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/8464b46d-31e6-4d16-b95f-80202ea78abc/Screenshot+2022-05-09+at+00.22.05.png</image:loc>
      <image:title>Hopin Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/ef509027-df25-488d-b04d-57dccd829514/Screenshot+2022-05-09+at+00.24.00.png</image:loc>
      <image:title>Hopin Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/df0e8222-fc9b-4d3b-ba57-093d4d87d1c8/Screenshot+2022-05-09+at+00.27.20.png</image:loc>
      <image:title>Hopin Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/6d3ae756-8bb9-4380-a6d5-c598bad36db8/Screenshot+2022-05-09+at+00.39.35.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Rough wireframes to explore designs for the three different solutions. These screens were turned into prototypes and we used customer interviews and internal testing to validate each approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/5cd9fceb-5c2f-46d5-992c-6a3df416e8bb/Screenshot+2022-05-09+at+00.49.48.png</image:loc>
      <image:title>Hopin Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/c7d1a0bf-85f4-416e-9400-ed4fc2d5bd10/templates.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Step 1 - User can opt to start from blank or choose from one of the template options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/78815352-09d1-40f2-b3c4-7e36ab4bf2f5/No+Registration+Required.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Step 3 - User selects whether they want free or paid tickets for their event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/7c4402db-b263-4362-9260-e8a916782953/load.png</image:loc>
      <image:title>Hopin Events - Make it stand out</image:title>
      <image:caption>Step 5 - User waits for their event to be created</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/4c4b1d3d-ba04-4885-8f5b-08f3d046ab0c/Basics.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Step 2 - User begins filling in the basic details for their event type (Webinar)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/d290dd93-58bf-4100-afb9-17ecddc55dc9/Upload.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Step 4 - User writes a description for their event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/7b7f9b04-cd54-43c4-af76-fe8b883dd447/Meet+Up+Dashboard.png</image:loc>
      <image:title>Hopin Events - Make it stand out</image:title>
      <image:caption>Step 6 - User lands on their personalised dashboard</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/11b7f8d6-4b24-481a-a6aa-d765ebbbe189/Screenshot+2022-05-09+at+01.16.53.png</image:loc>
      <image:title>Hopin Events</image:title>
      <image:caption>Personalised “action cards” that would help event creators to discover relevant features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/f653d072-75b9-450f-adca-1a5c73fb4ff7/test6.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/8f86ef46-4340-4930-8496-3dbc88969f4d/JTBD+Workshop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/76ec9afa-95cc-472a-8b05-8909d4915c3d/Self+Serve+Onboarding+-+Customer+Journey+Map.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/8464b46d-31e6-4d16-b95f-80202ea78abc/Screenshot+2022-05-09+at+00.22.05.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/ef509027-df25-488d-b04d-57dccd829514/Screenshot+2022-05-09+at+00.24.00.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/df0e8222-fc9b-4d3b-ba57-093d4d87d1c8/Screenshot+2022-05-09+at+00.27.20.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/6d3ae756-8bb9-4380-a6d5-c598bad36db8/Screenshot+2022-05-09+at+00.39.35.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/560d237fe4b01d936b7578af/5cd9fceb-5c2f-46d5-992c-6a3df416e8bb/Screenshot+2022-05-09+at+00.49.48.png</image:loc>
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