HELENA S.
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Urbanara

Role: Digital Designer

Urbanara is an e-commerce brand producing high-quality home furnishings made from natural materials. I am responsible for designing CRM assets, landing pages, conceptualising marketing campaigns and UX/UI design. 

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I am responsible for developing concepts for bi-weekly emails, promotional campaigns and seasonal launches.

I am responsible for developing concepts for bi-weekly emails, promotional campaigns and seasonal launches.



To view all the email campaigns I designed, please visit this pinterest board

I developed moodboards and graphic roadmaps according to various seasonal themes. 

I developed moodboards and graphic roadmaps according to various seasonal themes. 

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Site assets are updated on a weekly basis, and I work to improve user experience and conversion rates in collaboration with site and OM teams.

Site assets are updated on a weekly basis, and I work to improve user experience and conversion rates in collaboration with site and OM teams.

Homepage banners are designed and updated weekly to provide fresh content for returning visitors. 

Homepage banners are designed and updated weekly to provide fresh content for returning visitors. 

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I also design relevant marketing materials such as GDN banners and social media assets.

I also design relevant marketing materials such as GDN banners and social media assets.



More examples can be found at: www.urbanara.co.uk