Hi, i’m Helen 👋
I turn ambiguity into product, and early ideas into something people love.
Have a new product you want to build?
About
I'm a UK-based product designer with over a decade of experience bringing early-stage ideas to life.
My work sits at the intersection of user experience, AI-native product, and the systems behind them. I design and I build: prototyping in code, shipping end to end, and helping teams go from zero to one, and beyond.
Through my studio, Intelligent by Design, I work with a small number of clients including Late Checkout (LCA), Goodstack and Shareback. In-house, I've shaped product at Motion, Hopin, Eventbrite and Contentful.
I work best when the path isn't obvious, when there's something to figure out, test, and design from first principles. My approach is fast, focused, and founder-minded: I care about the interface, the system behind it, and the velocity it takes to ship something meaningful.
I'm passionate about products that push boundaries, especially those that amplify intelligence or reimagine how we work.
“Every great entrepreneur is first and foremost a designer.”
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AI-native product design
0→1 product strategy
Prototyping for learning
Systems thinking
UX for intelligent tools
Founder-mode collaboration
High-velocity product development
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LCA (Late Checkout)
Goodstack
Shareback
Ashita Tea
Craft.co
EF Education
Cosmopolitan -
Strategic UX for pre-PMF and launch
Fast prototyping to validate product direction
Taste, storytelling, and system thinking
Strong product intuition with a designer’s craft
Collaborative workflows with engineering and founders