Hi, I’m Helen 👋

I design and build AI-native products, from zero to one.

AI-native product designer and design engineer. Founder of Intelligent by Design, working with select clients including Late Checkout (LCA), Goodstack and Shareback. Previously at Hopin, Eventbrite and Contentful.

Superwave

Building a modern, intelligent community platform

Superwave is your partner in community building. Designed for better conversations, better content, and better connections, so your members will keep coming back for more.

We’re currently in beta and we’re welcoming anyone interested in launching a community to join our journey.

Eventbrite Studio

Designing a no code website builder for event creators

Eventbrite Live

Connecting creators with their audiences through live events

Personalised onboarding for self serve growth

Hopin Events

Motion AI, Head of Product Design

Transforming expert workflows into agent-led systems for creative teams.

Subnote.ai, Founder

Reimagining nonfiction as an intelligent, adaptive learning journey.

In Closed Beta. Request access

Designing a better content experience for online communities

Lessons from building Superwave — a ‘zero to one’ community platform

Launching an enterprise-ready  website for Contentful

UX for Growth: Optimising conversion rates for Urbanara

Helping community managers organise their members with tags

Coming soon

Looking to build a new product?